Tag: Marketing Strategy

How has connectivity to the internet changed consumers’ expectations?

As a brand, how do you compete and win the attention of your consumer when everything is at their fingertips and causing distractions?

Should you compare your product to competitors? A quick guide on comparative advertising.

By Grace Colvin You have a product. It’s great but no one knows it exists. You want to make some noise. You want to get the word out. One of the most tempting ways to garner clicks and attention is to take on a well-known brand through comparative advertising. If it works, you’ve made your…
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