How has connectivity to the internet changed consumers’ expectations?
As a brand, how do you compete and win the attention of your consumer when everything is at their fingertips and causing distractions?
As a brand, how do you compete and win the attention of your consumer when everything is at their fingertips and causing distractions?
By Grace Colvin You have a product. It’s great but no one knows it exists. You want to make some noise. You want to get the word out. One of the most tempting ways to garner clicks and attention is to take on a well-known brand through comparative advertising. If it works, you’ve made your…
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