By Grace Colvin
Building a brand identity is not an easy task. Your slogan, motto, website, colors, and logo all have to come together to tell the story of your brand. Choosing a font can be one of the most important parts of the branding process.
A font can communicate the identity of your brand and has the potential to transform your business. By having a cohesive branding strategy, your business will immediately be taken more seriously by clients and therefore you can charge premium prices.
When pairing fonts, it’s important to pick typefaces that complement one another. Typically, this involves pairing a serif and sans serif. Typefaces will be more likely to conflict if they are too similar. A dynamic, unique font is best paired with a simple, no-nonsense font.
Here are our picks for the best font combinations.