Connecting our clients to markets across the globe

Company Description

Xross Connect is a sales, marketing, and administration consulting firm based in Seville, Spain that helps companies with their go-to market strategies. We are dedicated to growing technology companies looking to accelerate sales and define strategy while going international.

Our mission is use our skills to complement the needs of start-ups and scale-ups to help them reach their full potential in international markets.

Logos of all Xross Connect Customers

Client Portfolio

SMBs & Start Ups
(<100 employees)

Online Video Tech

Successful Exits

Microsoft eCDN

Xross Connect has over 6 years’ experience working as integrated members of the Microsoft eCDN Product Team.
As an official Microsoft Supplier (SSPA), Xross Connect enables and empowers our customers to achieve more.

Microsoft has been a pioneer in video streaming for decades, revolutionizing the way we consume media, enabling seamless corporate communications, virtual meetings, and webinars across the globe. Their continuous innovation and commitment to improving user experiences have significantly shaped the landscape of modern video streaming and corporate communication technologies, and Xross Connect is proud to be a part of this transformation.

Our Team

Managing Partner


Lawton has been living in Seville, Spain since 2004 and founded Xross Connect in 2010.

He is presently committing most of his consultation as a director and the CCO for Ceeblue, a scale-up that has been listed to the Streaming Media Europe 51 and provides a cloud for transcoding and delivering live video streams with the newest protocols at scale.

Lawton also advises Ravnur (a scale-up video content management platform), Mainstreaming (a scale-up CDN), and El Dorado (an artificial intelligence start-up for legal document proofreading) for go-to-market, pricing, and strategy. Lawton holds an MBA from Fordham University and a BA from the University of Wisconsin.



Josh moved to Spain in 1999 and joined Xross Connect in 2017.

Josh supports Ceeblue as its Sales and Marketing Manager, focusing on strategy, prospecting, key account management and content marketing.

Josh is also part of the Ravnur team, promoting its brand new Azure Media Services replacement, RMS, as well as Ravnur’s flagship vCMS, the Ravnur Media Platform.

Before joining Xross Connect, Josh spent over a decade in the technology and tech retail sectors in Spain. Josh holds a DELE C2 certificate, the highest level of Spanish proficiency recognized by the official Instituto Cervantes, which allowed him for many years to provide technical translation services to both Universities as well as private companies. Josh attended both Northwestern University and the Universidad de Sevilla.



Krystle moved to Seville, Spain in 2021 and joined the Xross Connect team in 2022.

Krystle is now supporting Ceeblue with sales, marketing and administrative needs as Business Solutions Manager.

Krystle is also working with the Ravnur team, who have been chosen as a Microsoft partner in the Azure Media Services (AMS) retirement. She is helping with the transition from AMS to Ravnur Media Services (RMS).

Krystle also manages the internship program at Xross Connect, mentoring the interns from the University of Wisconsin.

Before starting with Xross Connect Krystle worked in the finance industry where she gained her skills in marketing, research, analytical thinking and sales. Krystle is fluent in both English and Spanish. Krystle is an alumnus of Santa Fe Community College.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

I had the opportunity to work with Lawton in the same team for 3 years, where he pitched, won and managed the most valued accounts. A clear vision and deep insight of the technology matched together with an honest approach made it easy to deliver to our customers. For the technical lead it’s key to promise what can be delivered and Lawton did just that, paying close attention to the road-map and providing valuable feedback; this approach allowed the team to deliver more value and relevant features. On the personal side it’s easy to bond with Lawton; his personal skills and personality make personal and professional relations productive and lasting.

Pedro M. S. Oliveira

Chief Architect at LeaseWeb CDN

We initially contracted Xross Connect for outbound sales initiatives. But over the past four years, they have also taken on responsibilities for Strategic Account Management, Partnership Management, and are even in-effect our outsourced Marketing Department – Xross Connect have become all around invaluable business allies and friends. We are very happy that Lawton and Josh will continue to support us during the next phase of Peer5’s evolution, as we merge with and bring value to Microsoft’s Corporate Communications Solutions.

Hadar Weiss

Group Manager (Peer5) at Microsoft

Xross Connect has a unique knack for spotting the gap and filling it. From pitching new prospects to superior account management to insights regarding pricing or strategy. They really understand the video space and are business-orientated, not salesy. They tie together the reality of the roadmap with the customer’s needs. They are efficient, organized, reliable and trustworthy.

Camilla Young

SVP Broadcast Services at JW Player

The Xross Connect team provide structure for start-ups. Their in-depth, hands-on guidance makes communication and organization within smaller companies more streamlined and professional. They provide go-to-market strategies and act as trustworthy, knowledgable representatives. The Xross Connect team integrate seamlessly and act as true stakeholders, taking real responsibility for the strategic decisions and direction their clients take.

Tom Horsey

Co-founder of StartupLabs and

Sales Services


We make use of our network of industry contacts, market research, access to leading international technology conventions, e-mail marketing, and cold-calling to build a database of qualified leads to give shape to your market universe.


Xross Connect can manage the sales process all the way from engagement with your prioritized prospects through the integration of your products to contract negotiation and closing.


We will take the customer along their journey by means of regular cadence calls. The final paperwork and receivables / renewals can all be taken care of by Xross Connect. In addition, we will strive to create upselling opportunities and new revenue streams for your existing accounts.

Services Menu

Product Marketing

-Website framing
-English editing

Strategy / Prospecting

-Market Universe definition
-Customer DMU identification
-Email campaigns
-LinkedIn campaigns
-Cold Calling

Account Management

-Final contracting
-1st Level Ticket Support
-General Ombudsmanship
-Account Growth/Upselling
-Cadence Calls/Customer Care

Corporate Marketing

-Press Releases
-Native English editing
-Product Packaging

Content Marketing

-e-mail update campaigns
-LinkedIn / Twitter initiatives
-Case studies/Use cases
-Website development 
-Adwords campaigns


-CRM Management and Maintenance
-Conferences / Presentations
-Partner Programs and Channel Management,
-General Negotiations
-New Country market entry
-Tender Proposals

Sales Management




Upcoming Events

Contact us below to set up a meeting at any of these upcoming industry events.

15- 18 SEP 2023 

30 JAN-2 FEB 2024

6- 8 FEB 2024

13- 17 APR 2024 

Frequent Collaborators

Xross Connect Blog

My Time at Xross Connect

Caroline describes her time as an in-person intern in Seville, summarizing the experience as a whole, as well as the skills she acquired.

Read more

Scaling VDI Environments Efficiently with Microsoft eCDN

Microsoft eCDN now supports VDI environments. In this blog post we discuss how VDI and eCDN can improve performance, lower costs, improve security, improve scalability, and improve user experience.

Read more

Virtually “in Spain”

This is an article about our intern, Paige Smoley’s, experience working with us remotelly.

Read more


We charge a monthly fee dependent on time commitment in combination with a commission plan. Our approach to compensation is flexible and we are willing to reduce our fee in return for equity in early-stage start-ups. For further details and a specific quote for our services, please make a request using the contact form below.

Contact Us

You’ve created a tantalizing, best-of-class product. Let us spread the word so we can close deals with your future customers in Europe, North America and South America.