Company Description
Xross Connect is a sales, marketing, and administration consulting firm based in Seville, Spain that helps companies with their go-to market strategies. We are dedicated to growing technology companies looking to accelerate sales and define strategy while going international.
Our mission is use our skills to complement the needs of start-ups and scale-ups to help them reach their full potential in international markets.
Client Portfolio
SMBs & Start Ups
(<100 employees)
Online Video Tech
Successful Exits
Microsoft eCDN
Xross Connect has over 6 years’ experience working as integrated members of the Microsoft eCDN Product Team.
As an official Microsoft Supplier (SSPA), Xross Connect enables and empowers our customers to achieve more.
Microsoft has been a pioneer in video streaming for decades, revolutionizing the way we consume media, enabling seamless corporate communications, virtual meetings, and webinars across the globe. Their continuous innovation and commitment to improving user experiences have significantly shaped the landscape of modern video streaming and corporate communication technologies, and Xross Connect is proud to be a part of this transformation.
Our Team
LAWTON A. CHENEY
Managing Partner
LinkedinLawton is originally from the Washington, D.C. area (USA) and has been living in Seville, Spain since 2004. He founded Xross Connect in 2010 and is presently committing most of his consultation to Vualto, Peer5, and Ceeblue providing them with account management, sales, and strategy services as these companies expand their businesses in the online broadcasting and enterprise streaming markets in Europe and Latin America. Lawton previously dedicated most of his consultation to LeaseWeb, a large European cloud and infrastructure provider, where he led various sales and strategy initiatives in Europe and the United States. Lawton holds an MBA from Fordham University and a BA from the University of Wisconsin. He is highly fluent in Spanish.
JOSH BERGEN
Partner
Linkedin Josh, who is from the San Francisco Bay Area (USA), has been living in Seville, Spain since 1999 and joined Xross Connect in 2017 to focus on strategy, prospecting, and content marketing for clients. Since then the scope of his role has grown, encompassing strategy, key account management, and much more. Josh previously worked in the technology and technology retail sectors in Spain for over a decade, having helped expand a franchise to 5 locations and manage a staff of over 70 in the southwestern region. He has also translated multiple technical research papers from Spanish to English. Josh is an alumnus of Northwestern University and the Universidad de Sevilla. He speaks Spanish with full fluency.
KRYSTLE LINARES
Associate
LinkedinKrystle is from Fort Lauderdale, Florida (USA), she then made her way to New York City and ended up in Seville, Spain in 2021. Krystle joined the Xross Connect team in 2022 to help with her skills in marketing, research, analytical thinking and sales. Krystle has worked in the finance industry for over a decade and has helped many startups meet their full potential. Krystle is an alumnus of Santa Fe Community College. Krystle speaks Spanish with full fluency.
Client Testimonials
Don’t take our word for it – here’s what our clients say:
I had the opportunity to work with Lawton in the same team for 3 years, where he pitched, won and managed the most valued accounts. A clear vision and deep insight of the technology matched together with an honest approach made it easy to deliver to our customers. For the technical lead it’s key to promise what can be delivered and Lawton did just that, paying close attention to the road-map and providing valuable feedback; this approach allowed the team to deliver more value and relevant features. On the personal side it’s easy to bond with Lawton; his personal skills and personality make personal and professional relations productive and lasting.
Pedro M. S. Oliveira
Chief Architect at LeaseWeb CDN
We initially contracted Xross Connect for outbound sales initiatives. But over the past four years, they have also taken on responsibilities for Strategic Account Management, Partnership Management, and are even in-effect our outsourced Marketing Department – Xross Connect have become all around invaluable business allies and friends. We are very happy that Lawton and Josh will continue to support us during the next phase of Peer5’s evolution, as we merge with and bring value to Microsoft’s Corporate Communications Solutions.
Hadar Weiss
Group Manager (Peer5) at Microsoft
Xross Connect has a unique knack for spotting the gap and filling it. From pitching new prospects to superior account management to insights regarding pricing or strategy. They really understand the video space and are business-orientated, not salesy. They tie together the reality of the roadmap with the customer’s needs. They are efficient, organized, reliable and trustworthy.
Camilla Young
SVP Broadcast Services at JW Player
The Xross Connect team provide structure for start-ups. Their in-depth, hands-on guidance makes communication and organization within smaller companies more streamlined and professional. They provide go-to-market strategies and act as trustworthy, knowledgable representatives. The Xross Connect team integrate seamlessly and act as true stakeholders, taking real responsibility for the strategic decisions and direction their clients take.
Tom Horsey
Co-founder of StartupLabs and Eoniq.fund
Sales Services
PROSPECTING
We make use of our network of industry contacts, market research, access to leading international technology conventions, e-mail marketing, and cold-calling to build a database of qualified leads to give shape to your market universe.
SALES
Xross Connect can manage the sales process all the way from engagement with your prioritized prospects through the integration of your products to contract negotiation and closing.
ACCOUNT MANAGEMENT
We will take the customer along their journey by means of regular cadence calls. The final paperwork and receivables / renewals can all be taken care of by Xross Connect. In addition, we will strive to create upselling opportunities and new revenue streams for your existing accounts.
Upcoming Events
Contact us below to set up a meeting at any of these upcoming industry events.
15- 18 SEP 2023
AMSTERDAM
30 JAN-2 FEB 2024
BARCELONA
6- 8 FEB 2024
LONDON
13- 17 APR 2024
LAS VEGAS
Frequent Collaborators
Xross Connect Blog
My Time at Xross Connect
Caroline describes her time as an in-person intern in Seville, summarizing the experience as a whole, as well as the skills she acquired.
Read more
Scaling VDI Environments Efficiently with Microsoft eCDN
Microsoft eCDN now supports VDI environments. In this blog post we discuss how VDI and eCDN can improve performance, lower costs, improve security, improve scalability, and improve user experience.
Read more
Virtually “in Spain”
This is an article about our intern, Paige Smoley’s, experience working with us remotelly.
Read moreFees
We charge a monthly fee dependent on time commitment in combination with a commission plan. Our approach to compensation is flexible and we are willing to reduce our fee in return for equity in early-stage start-ups. For further details and a specific quote for our services, please make a request using the contact form below.
Contact Us
You’ve created a tantalizing, best-of-class product. Let us spread the word so we can close deals with your future customers in Europe, North America and South America.
