Connecting our clients to markets across the globe

Company Description

Xross Connect is a boutique sales, marketing, and management services provider with an office in southwestern Europe. The company is dedicated to growing technology companies looking to accelerate sales and strategy while going international. 

Our Client Portfolio

SMBs & Start Ups
(<100 employees)

Online Video Tech

Successful Exits

Our Team

LAWTON A. CHENEY
Owner / Director

Linkedin

Lawton is originally from the Washington, D.C. area (USA) and has been living in Seville, Spain since 2004. He founded Xross Connect in 2010 and is presently committing most of his consultation to Vualto, Peer5, and Ceeblue providing them with account management, sales, and strategy services as these companies expand their businesses in the online broadcasting and enterprise streaming markets in Europe and Latin America. Lawton previously dedicated most of his consultation to LeaseWeb, a large European cloud and infrastructure provider, where he led various sales and strategy initiatives in Europe and the United States for them. Lawton holds an MBA from Fordham University and a BA from the University of Wisconsin. He is highly fluent in Spanish.

JOSH BERGEN
Associate

Linkedin

Josh, who is from the San Francisco Bay Area (USA), has been living in Seville, Spain since 1999 and joined Xross Connect in 2017 to focus on strategy, prospecting, and content marketing for clients. His current focus is on launching Ceeblue. Josh has worked in the technology and technology retail sectors in Spain for over a decade having managed a franchise with 5 locations and a staff of over 70 in the southwestern region. He has also translated multiple technical research papers from Spanish to English. Josh is an alumnus of both Northwestern University and the Universidad de Sevilla. He speaks Spanish with full fluency.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

I had the opportunity to work with Lawton in the same team for 3 years, where he pitched, won and managed the most valued accounts. A clear vision and deep insight of the technology matched together with an honest approach made it easy to deliver to our customers. For the technical lead it’s key to promise what can be delivered and Lawton did just that, paying close attention to the road-map and providing valuable feedback, this approach allowed the team to deliver more value and relevant features. On the personal side it’s easy to bond with Lawton, his personal skills and personality make personal and professional relations productive and lasting.

Pedro M. S. Oliveira

Chief Architect at LeaseWeb CDN

Lawton is one of my personal heros. He is among few people that swapped a successful career in insurance and as a professor to taste the fruits of the internet hosting business. He made his dreams in this industry become reality from nothing. Lawton is very solution driven, analytical, trustworthy and probably most important: great to sit with and have an inspiring conversation with him! I can highly recommend Lawton, both as a former colleague and as a friend.

Koen Plate

Internet Entrepreneur

[Xross Connect] has been great at advising and helping our business. Our initial interactions suggest they are dynamic, visionary, well-connected, and also friendly and helpful.

Michalis Faloutsos

Co Founder at Stop the Hacker

Sales Services

SALES

Xross Connect can manage the sales process all the way from engagement with your prioritized prospects through the integration of your products to contract negotiation and closing.

ACCOUNT MANAGEMENT

The final paperwork and receivables and renewals can all be taken care of by Xross Connect. In addition, we will strive to create upselling opportunities and new revenue streams for your existing accounts.

PROSPECTING

We make use of our network of industry contacts, market research, access to leading international technology conventions, e-mail marketing, and cold-calling to build a database of qualified leads to give shape to your market universe.

Services Menu

Product Marketing

-Pricing
-Website framing
-Proposals
-Contracts
-Quotes
-English editing

Strategy / Prospecting

-Research
-Market Universe definition
-Customer DMU identification
-Email campaigns
-LinkedIn campaigns
-Cold Calling

Account Management

-Final contracting
-1st Level Ticket Support
-General Ombudsmanship
-Receivables
-Renewals
-Account Growth
-Upselling

Corporate Marketing

-Mottos,
-Slogans,
-Logos,
-Press Releases,
-Native English editing

Content Marketing

-Blogging
-e-mail update campaigns
-LinkedIn / Twitter initiatives
-Articles
-Case studies/Use cases
-Website content

General

-CRM Management and Maintenance
-Conferences / Presentations
-Partner Programs and Channel Management,
-General Negotiations
-New Country market entry

Sales Management

-Qualification
-Engagement
-Integration
-Negotiation
-Signature/Closure

Languages

-English
-Spanish

Upcoming Events

Contact us below to set up a meeting at any of these upcoming industry events.

19-20 FEB 2020 
ATLANTA

18-22 APR 2020
LAS VEGAS

12-14 MAY 2020
COLOGNE

02-03 JUN 2020
BOSTON, MA

11-15 SEP 2020
AMSTERDAM

01-03 DEC 2020  
MADRID

Frequent Collaborators

European Private Broadcasters:

European Public Broadcasters:

North America:

Latin America:

Sports & VOD:

Telcos:

Online Games:

Xross Connect Blog

¿Qué es SEO y por qué lo necesitas?

SEO, Search Engine Optimization, tres letras clave que te pueden traer por la calle de la amargura en más de una ocasión, ¿verdad? Desde Xross Connect queremos que te familiarices[…]

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Managing a Potential Customer’s First Impression

4-Part Blog Series: Part 1 of 4 — Breaking Ground on a Quality Website They say you never get a second chance to make a first impression. Knowing this, large[…]

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Settling In (at Home) with Updates on the Streaming Market and some WFH Tips

I’m starting week seven of the stay-at-home lockdown here in Spain only now having enough head space to put my 2 cents together on the page regarding WFH (working from home) and what[…]

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Fees

Xross Connect has a flexible approach to compensation. We charge for services under a combination of a set fee, commissions, and equity/stock options to fit clients’ requirements and respective business evolution. For further details or a personalized quote, please contact us using the contact form below.

Contact Us

You’ve created a tantalizing, best-of-class product. Let us spread the word so we can close deals with your future customers in Europe, North America and South America.