Xross Connect is a sales, marketing, and administration consulting firm based in Seville, Spain that helps companies with their go-to market strategies. We are dedicated to growing technology companies looking to accelerate sales and define strategy while going international.
Our mission is use our skills to complement the needs of start-ups and scale-ups to help them reach their full potential in international markets.
LAWTON A. CHENEY Linkedin
Lawton is originally from the Washington, D.C. area (USA) and has been living in Seville, Spain since 2004. He founded Xross Connect in 2010 and is presently committing most of his consultation to Vualto, Peer5, and Ceeblue providing them with account management, sales, and strategy services as these companies expand their businesses in the online broadcasting and enterprise streaming markets in Europe and Latin America. Lawton previously dedicated most of his consultation to LeaseWeb, a large European cloud and infrastructure provider, where he led various sales and strategy initiatives in Europe and the United States. Lawton holds an MBA from Fordham University and a BA from the University of Wisconsin. He is highly fluent in Spanish.
JOSH BERGEN Linkedin
Josh, who is from the San Francisco Bay Area (USA), has been living in Seville, Spain since 1999 and joined Xross Connect in 2017 to focus on strategy, prospecting, and content marketing for clients. Since then the scope of his role has grown, encompassing strategy, key account management, and much more. Josh previously worked in the technology and technology retail sectors in Spain for over a decade, having helped expand a franchise to 5 locations and manage a staff of over 70 in the southwestern region. He has also translated multiple technical research papers from Spanish to English. Josh is an alumnus of Northwestern University and the Universidad de Sevilla. He speaks Spanish with full fluency.
KRYSTLE LINARES Linkedin
Krystle is from Fort Lauderdale, Florida (USA), she then made her way to New York City and ended up in Seville, Spain in 2021. Krystle joined the Xross Connect team in 2022 to help with her skills in marketing, research, analytical thinking and sales. Krystle has worked in the finance industry for over a decade and has helped many startups meet their full potential. Krystle is an alumnus of Santa Fe Community College. Krystle speaks Spanish with full fluency.
Don’t take our word for it – here’s what our clients say:
I had the opportunity to work with Lawton in the same team for 3 years, where he pitched, won and managed the most valued accounts. A clear vision and deep insight of the technology matched together with an honest approach made it easy to deliver to our customers. For the technical lead it’s key to promise what can be delivered and Lawton did just that, paying close attention to the road-map and providing valuable feedback; this approach allowed the team to deliver more value and relevant features. On the personal side it’s easy to bond with Lawton; his personal skills and personality make personal and professional relations productive and lasting.
Pedro M. S. Oliveira
Chief Architect at LeaseWeb CDN
We initially contracted Xross Connect for outbound sales initiatives. But over the past four years, they have also taken on responsibilities for Strategic Account Management, Partnership Management, and are even in-effect our outsourced Marketing Department – Xross Connect have become all around invaluable business allies and friends. We are very happy that Lawton and Josh will continue to support us during the next phase of Peer5’s evolution, as we merge with and bring value to Microsoft’s Corporate Communications Solutions.
Group Manager (Peer5) at Microsoft
Xross Connect has a unique knack for spotting the gap and filling it. From pitching new prospects to superior account management to insights regarding pricing or strategy. They really understand the video space and are business-orientated, not salesy. They tie together the reality of the roadmap with the customer’s needs. They are efficient, organized, reliable and trustworthy.
SVP Broadcast Services at JW Player
The Xross Connect team provide structure for start-ups. Their in-depth, hands-on guidance makes communication and organization within smaller companies more streamlined and professional. They provide go-to-market strategies and act as trustworthy, knowledgable representatives. The Xross Connect team integrate seamlessly and act as true stakeholders, taking real responsibility for the strategic decisions and direction their clients take.
Co-founder of StartupLabs and Eoniq.fund
Contact us below to set up a meeting at any of these upcoming industry events.
Xross Connect Blog
We charge a monthly fee dependent on time commitment in combination with a commission plan. Our approach to compensation is flexible and we are willing to reduce our fee in return for equity in early-stage start-ups. For further details and a specific quote for our services, please make a request using the contact form below.
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